Macy’s at the Springfield Mall has opened Backstage, a unique store-within –a-store that combines the latest products with bargain hunting shopping, writes Max Bennett for Patch.
Backstage is 13,800 square feet of dedicated retail space on Macy’s first floor that provides a constantly changing assortment of on-trend merchandise at 20 to 80 percent off traditional department store prices.
“If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home, or your pet, we have you covered,” said Michelle Israel, Macy’s senior vice president of Off Price. “Frequent deliveries ensure there is always a new reason to come in and shop.”
Products include new and longstanding brands, and apparel and accessory brands not available at a full-line Macy’s.
Shoppers can expect savings on apparel for men, women and children, and deals on an eclectic assortment of housewares, home textiles and decor, cosmetics, hair and nail care, gifts, jewelry, shoes, designer handbags, accessories, and activewear.
Backstage Crew will assist shoppers. There are time-saving mobile check-out stations, and three-way mirror installations in the fitting rooms.
Shoppers can use their Macy’s credit card and earn and redeem Star Rewards at Backstage locations.
Read more about Backstage here.